Project Professionalism for Your Business with Quality Business Portraits

You’re a savvy business person that recognizes the importance of your presence in the business community. You have a website, you are building an online presence and developing an Internet marketing and social media strategy. Very good! However, do you have a picture of yourself to display online? How old is that picture (2, 3, even 5 years old)? What does that picture say about you? Does your portrait convey a professional image that reflects who you are today? As the saying goes, ‘A picture says a 1000 words’. This is so true in a positive and negative way. A good quality portrait can convey confidence, professionalism, someone approachable, and someone your viewers can relate to. However, a low quality, aged portrait can have a reverse affect; you can be viewed as less than professional, not a serious business person, or in a subtle way… not someone they care to do business with. If you are serious about marketing, then you need to invest in a quality business portrait that captures your personality and conveys how you want others to perceive you. A business or executive portrait is a head and shoulders portrait. It is a portrait of an individual and can be a set of individual portraits for the key employees in a business.

- Where do you use a business portrait? Your Website: – About Us page next to your bio – Mission and Vision page where you win over clients with your principles Your Blog(s): – Header of your blog to reinforce who is writing and/or publishing the blog – In the resource block at the bottom of each article where you convince people to click the link that goes to your website’s key landing page. – About Us page where you describe your company / yourself. Your Social Media sites: – Twitter where you pass on key information to your community – Linked-In where you hang your professional hat and talk business – Facebook where you connect with where people are informally hanging out Your Business Cards Your Resume Printed Advertisements, Press Releases, and Public Relations

- Where do you find a quality business portrait? 1) Search the Internet for local photographer listings and review their portfolios – Business portrait photographer – Executive portrait photographer – Headshot photographer

2) Search other local businesses to look at their portraits then ask them who the photographer was.

3) Ask your Chamber of Commerce for recommendations

There are many different types of photographers, you’ll want to find one that specializes in people and specifically business or executive portraits. Review a photographer’s portfolio and ask yourself if their images convey how you’d like to be viewed? Select a couple of photographers and setup a face-to-face meeting.

- How to look professional?

Professional is a broad term and a professional portrait can be created in many different ways depending on how you want your prospective clients to view you. To help you answer the question, look at your competitors’ websites and look through photographer’s online portfolios to see what the possibilities are and which images might best represent you.

- What setting do you want to be photographed in?

- In the studio to employ distinct portrait lighting and background – In your executive office space (desk, bookshelves, window view) – Out ‘on the floor’ of your business – At a client – Within an environment where your product or services are used – An outdoor setting like a park, lake, or beach

- What background and lighting is best? You want a background that complements your clothing colors, separates you from the background and isn’t distracting. It can be a busy background that conveys a certain environment (bookshelf, trees, your business), but the background MUST be sufficiently out-of-focus so the viewer’s eyes naturally flow from it to your face. – Classic look: Subtle solid colors, neutral colors, neutral textured backgrounds – Entrepreneur look: Use your lobby, out-on-floor of your business – Vibrant look: Bright saturated colors, high-key white – Casual look: Outdoors with out-of-focus foliage – Strong authoritative look: Darker background with carefully placed lighting

- What tone do you want to convey? You need consider aspects of your personality that you want to show? – Casual or formal? – Serious or smiling? – Authority figure or approachable? – With your glasses or not?

- How should you dress? Your portrait will represent you and your business, so you need to dress for success. Consider wearing business attire that is appropriate for your client base; clothing that conveys success and engages your customer-base. – Men: a suit jacket, sweater, or dress shirt. – Women: a blouse or a tailored jacket. – Long sleeves are more flattering. – Avoid wearing patterns, they draw the eye from the subject’s face. – Solid mid-tone colors that don’t blend with the background – Avoid wearing bright reds, yellows and oranges, they are a distraction – Avoid wearing white or flesh tone colors (beige, tan, peach, pink), they blend with your face – Avoid clothing that shows wrinkles, it conveys sloppy and unprofessional look. However, you must feel comfortable in your clothing or your images will show a stiff and unnatural look. Get photographed in at least 2 wardrobe changes per setting and at least 2 settings. What might look good during the shoot may look different in the final image (ex. Something out of place or just doesn’t feel right). Having options is always a good thing!

- What about jewelry? Jewelry can complement your wardrobe and emit a professional polished look. Like the colors and patterns of your wardrobe, jewelry should be an ‘accessory’ and not be so bold as to distract from your face. It should only accent your wardrobe and not overpower it. For women, wear shorter necklaces that conform to the neckline of your shirt. Pearl necklaces and earrings offer a classic look.

- What about make-up? Your make-up should reflect how you are seen with your clients. If you don’t normally wear make-up, then keep it light with a basic foundation to even skin tones and reduce shine. Like jewelry, make-up should not be overdone. – The camera tends to emphasize make-up, especially blush. – Avoid glossy or shimmery make-up, it will catch the light and be distracting. – Bring extra powder to the portrait session to avoid facial shine (nose, chin, forehead).

- Should you purchase multiple images? Consider having different wardrobe and different settings for different purposes. It is helpful to have a range of photos to use for your business. – Website – Social media sites – Conference agendas – Printed ads – Press releases Consider rotating out images with a slightly different pose or look over time Purchase several different images from the same photographer to save money, time, and provide consistency that shows an added measure of professionalism.

- What services should the photographer offer? – Good customer service: prompt replies, good communication skills, personable – Suggestions on setting, wardrobe, lighting, make-up, and posing – Professional quality portrait retouching (ex: removing blemishes, reducing under-eye circles, brightening eyes, whitening teeth, reducing wrinkles)

- What product should the photographer offer? – A professionally retouched image that doesn’t look overdone, minimized distractions, and accurately represents you. – A high resolution digital copy for printed media (ex. 300 dpi: 8×10) – A set of web-ready digital images (ex. 72 dpi: 150 pixel, 300 pixel, 550 pixel)

- Who owns the copyright to the image? The photographer retains the image copyright but grants you permission to use your image for business purposes. Some photographers will charge different usage rates based on its purpose and breadth of distribution that image will have (ex. National ad campaign); other photographers will grant full usage rights to the client as a part of the portrait image fee. You need to ask about usage fees up front. Select a photographer where you can arrange for unlimited use; you want the freedom to broadcast your image widely on the Internet and on printed media as you see fit.

- How much should a business portrait cost? That depends on the skill of your photographer and what you are looking for. On the low end, a 1 hour in-studio session might cost $50-$100 just for the sitting or session fee which does not include the images, digital prints, or the rights to use them.

About the Author

Rich Winslow has 30 years of experience in the photography industry and specializes in portrait photography in Asheville and throughout western North Carolina. By mentioning this article, you’ll get a 15% discount on your business portrait session.
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Photography Business $49 Picture Yourself a Success If you have a talent for snapping great pictures, why not turn your hobby into a lucrative business? You can take portraits in a studio or on location, submit photos as a freelancer to newspapers and magazines, frame and display your favorite shots in a gallery, or record special events like weddings and sweet sixteen parties. No matter where your talents and interests lie, you can make a bundle from your work with this expert advice. Learn how to: Set up a functional studio and build a portfolio Choose the right equipment for all types of photos-and find great deals on the cameras and accessories you need Find paying jobs and market yourself professionally Get great exposure for your work at art festivals, contests, galleries, local businesses and more Protect yourself from legal concerns such as copyright infringement and privacy issues Whether you want to earn a little extra money with a part-time business or set yourself up as a full-time, professional photographer, all the information you need to succeed is inside. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide – Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. ? Pin point your target market ? Uncover creative financing for startup and growth ? Use online resources to streamline your business plan ? Learn the secrets of successful marketing ? Discover digital and social media tools and how to use them ? Take advantage of hundreds of resources ? Receive vital forms, worksheets and checklists ? From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more ? all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the ?how do I get started? questions every business

Imaginary Portraits $24.8 Out of print for decades, the enchanting classics in this new edition will be welcomed by teachers and students of literature, art history, and aesthetics. Written by an esteemed nineteenth-century scholar of Renaissance art and literature, the "imaginary portraits" are fictionalized accounts of historic figures, with the search for a new aesthetic as the common thread. "The Child in the House," out of print since 1904, appears in this treasured new edition, along with Gaston de Latour, an unfinished novel.

Portraits of Guilt $3.95 Inside the investigations of the deadly crimes that have shocked our nation — the Polly Klaas kidnapping, Susan Smith’s drownings of her own children, the Oklahoma City bombing — one woman is the investigative world’s secret weapon. You’ve seen her work: it was her composite sketch that revealed the face of the Unabomber, her hand that put a profile on Oklahoma City’s John Doe II, her "dead ringers" that led to resolutions of those and other cases. Now Jeanne Boylan, the gifted forensic artist, whose beauty and compassion make her one of the most fascinating crusaders in the war against crime, tells her own riveting and deeply personal story. In thousands of national cases, Jeanne Boylan has pieced together portraits of crime suspects from the pained and fragmented descriptions drawn out from crime victims and eyewitnesses; time after time, her uncannily accurate renderings have helped close the most baffling of cases. She has worked with investigators worldwide and the nation’s top FBI task force commanders, but Boylan herself connects with victims and grieving families in a way law enforcement officers cannot: over weeks and months she immerses herself in their lives, shares their frustrations and hopes; from this bond of trust, lost memories inevitably resurface. Through her sketches, Boylan is able to arm police with telling details of a fugitive’s face, as well as aspects of the case often overlooked during conventional investigations. It is that combination of empathy and artistry that has placed her squarely outside the box — and inside the most shattering cases of our time. But her compassion — and her compulsion for justice — have come at a price. Jeanne Boylanknows about loss and heartache: with searing honesty she portrays the effects on her marriage and her personal life of this career that calls her, at all hours, to step behind the scenes, to join the highest-profile manhunts, to find the faces of the most violent criminals, and at the same time, to help pick up the pieces of lives devastated by shocking violence. And, in a moving disclosure, Jeanne Boylan reveals that she, too, knows firsthand the price of crime. For the first time, in "Portraits of Guilt," the woman who has formed the faces of the nation’s most wanted killers uses her talents to bring about the resolution of a surprisingly personal twenty-year-old case. This remarkable memoir includes Boylan’s own never-before-published drawings of two attackers who remain at large.

4 Portraits $11.5 “(Cello and Piano). By Virgil Thomson (1896-1989). For Cello, Piano (Cello). String Solo. G. Schirmer #ED3168. Published by G. Schirmer”

Portraits 1 $7.95 By Noah Baerman. For Keyboard; Piano. Keyboard/Piano; Method/Instruction. Book. Published by National Guitar Workshop Publications

Portraits in Style $7.99 (Six Character Pieces for Piano Solo Composer Showcase Early Intermediate/Intermediate Level). By Mona Rejino. For Piano/Keyboard. Educational Piano Library. Moderately Difficult Class 1 piece for the Piano Solo event with the National Federation of Music Clubs (NFMC) Festivals Bulletin 2008-2009-2010. SMP Level 6 (Late Intermediate); NFMC Level: Moderately Difficult Class 1. Softcover. 23 pages. Published by Hal Leonard

Portraits of Christmas $55.2 Arranged by Warren Barker. Concert Band. Concert Band. Alfred Concert Band. Christmas; Winter. Grade 3. Conductor Score & Parts. 2 pages. Published by Alfred Music Publishing

2 Portraits $31.25 By Joseph Turrin (1947-). For flugelhorn (cornet or trumpet) and piano. Contemporary. 4. Composed 1995. Duration 14′. Published by Editions BIM

100 Caterpillars: Portraits from the Tropical Forests of Costa Rica $19.98 Used – Every bright monarch butterfly or striking luna moth started out in a far subtler form of nature’s mosaic, a humble caterpillar. Unobtrusive as they go about their business, these caterpillars are rarely seen by humans–and are virtually never seen from the perspective presented in this sumptuous volume.

100 Caterpillars: Portraits from the Tropical Forests of Costa Rica $27.5 Every bright monarch butterfly or striking luna moth started out in a far subtler form of nature’s mosaic, a humble caterpillar. It is this early stage of life—crafted by natural selection into machines for converting a vast array of plant matter, mostly leaves, into the beautiful adults that have captivated humans for millennia—that this book brings to dazzling light. Unobtrusive as they go about their business, these caterpillars are rarely seen by humans—and are virtually never seen from the perspective presented in this sumptuous volume: photographed in extreme close-ups at a resolution that captures in sharp detail the exquisite colors and features eluding the casual observer.Gathered by biologists Daniel Janzen, Winifred Hallwachs, and Jeffrey Miller in the tropical dry forests, cloud forests, and rain forests of northwestern Costa Rica, over 100 large-format photographs of caterpillars document the dizzying variety of shapes, vivid colors, and cryptic markings among these species. The pictures are accompanied by capsule species accounts—revealing life histories as diverse as their forms—and magnificent images of the adult butterfly or moth. Throughout, the authors convey an intimate sense of these creatures—studied over twenty-five years—by focusing on how their features figure in their behavior and ecology, and on the beauty of nature in this life stage, as well as the nature of that beauty. The story of the caterpillars is also the success story of Area de Conservacion Guanacaste—where the long-term work of Janzen and Hallwachs, and a team of gusaneros (caterpillar collectors and rearers), along with the participation of neighboring farming communities, has deepened understanding of Costa Rica’s Lepidoptera and has brought about advances in restoration ecology of tropical habitats, biodiversity prospecting, biological control of pests, biotechnology, residents’ bioliteracy, and ecotourism dev

100 Caterpillars: Portraits from the Tropical Forests of Costa Rica $222.13 New – Every bright monarch butterfly or striking luna moth started out in a far subtler form of nature’s mosaic, a humble caterpillar. Unobtrusive as they go about their business, these caterpillars are rarely seen by humans–and are virtually never seen from the perspective presented in this sumptuous volume.

100 Caterpillars: Portraits from the Tropical Forests of Costa Rica $215 New – Every bright monarch butterfly or striking luna moth started out in a far subtler form of nature’s mosaic, a humble caterpillar. Unobtrusive as they go about their business, these caterpillars are rarely seen by humans–and are virtually never seen from the perspective presented in this sumptuous volume.

100 Caterpillars: Portraits from the Tropical Forests of Costa Rica $20.06 New – Every bright monarch butterfly or striking luna moth started out in a far subtler form of nature’s mosaic, a humble caterpillar. It is this early stage of life – crafted by natural selection into machines for converting a vast array of plant matter, mostly leaves, into the beautiful adults that have captivated humans for millennia – that this book brings to dazzling light. Unobtrusive as they go about their business, these caterpillars are rarely seen by humans – and are virtually never se

100 Ways to Take Better Portrait Photographs $1.99 An Easy Reference Guide to Portrait Photography* Offers inspirational techniques for digital and film photographers from novices to pros* Includes more than 100 stunning photos by an award-winning photographer* Provides practical tips for making the most of color and black and whitePrevious photography titles in this popular 100 Ways series have sold more than 20,000 copies worldwide. Whether earning a living as a professional portraitist or snapping informal social shots just for fun, this latest reference volume offers clearly presented advice on the many aspects of digital and film portraiture:* Composition and posing* Outdoor and studio portraits* Fashion, glamour and beauty shots* Group portraits—family, social, corporate and business

100 Ways to Take Better Portrait Photographs $24.99 An Easy Reference Guide to Portrait Photography* Offers inspirational techniques for digital and film photographers from novices to pros* Includes more than 100 stunning photos by an award-winning photographer* Provides practical tips for making the most of color and black and whitePrevious photography titles in this popular 100 Ways series have sold more than 20,000 copies worldwide. Whether earning a living as a professional portraitist or snapping informal social shots just for fun, this latest reference volume offers clearly presented advice on the many aspects of digital and film portraiture:* Composition and posing* Outdoor and studio portraits* Fashion, glamour and beauty shots* Group portraits—family, social, corporate and business

150 Silhouette Designs (Dover Electronic Clip Art Series) $7.98 Included are silhouetted portraits of women in elaborate headdresses, graceful images of woodland sprites, beautiful floral vignettes, a powerful likeness of a Chinese dragon, and much more. Ideal for any art and craft project — from business cards to decoupage — these cuts appear in all shapes and sizes. 153 black-and-white designs.

500 Poses For Photographing Couples $25.74 Designed to address the challenges of posing two subjects together, this visual sourcebook offers creative, evocative poses for a variety of two-subject groupings, including romantic couples, business partners, friends, and siblings. Through the inclusion of contemporary images from some of the world”s most accomplished photographers, shutterbugs will learn how to finesse poses to show the relationship between the subjects in the portrait. Grouped according to how much of the subject is included in the frame–from head-and-shoulder shots to full-length portraits–this manual is organized to teach compositional skills and how to direct the eye to points of focus within an image. An indispensible handbook for beginning, intermediate, or professional photographers, this book provides inspiration along with a plethora of images for igniting a creative spark.

500 Poses for Photographing Couples: A Visual Sourcebook for Digital Portrait Photographers $34.95 Designed to address the challenges of posing two subjects together, this visual sourcebook offers creative, evocative poses for a variety of two-subject groupings, including romantic couples, business partners, friends, and siblings. Through the inclusion of contemporary images from some of the world’s most accomplished photographers, shutterbugs will learn how to finesse poses to show the relationship between the subjects in the portrait. Grouped according to how much of the subject is included in the frame–from head-and-shoulder shots to full-length portraits–this manual is organized to teach compositional skills and how to direct the eye to points of focus within an image. An indispensible handbook for beginning, intermediate, or professional photographers, this book provides inspiration along with a plethora of images for igniting a creative spark.

500 Poses for Photographing Couples: A Visual Sourcebook for Digital Portrait Photographers $20.68 Designed to address the challenges of posing two subjects together, this visual sourcebook offers creative, evocative poses for a variety of two-subject groupings, including romantic couples, business partners, friends, and siblings. Through the inclusion of contemporary images from some of the world’s most accomplished photographers, shutterbugs will learn how to finesse poses to show the relationship between the subjects in the portrait. Grouped according to how much of the subject is included in the frame—from head-and-shoulder shots to full-length portraits—this manual is organized to teach compositional skills and how to direct the eye to points of focus within an image. An indispensible handbook for beginning, intermediate, or professional photographers, this book provides inspiration along with a plethora of images for igniting a creative spark.

500 Poses for Photographing Couples: A Visual Sourcebook for Digital Portrait Photographers $19.99 Designed to address the challenges of posing two subjects together, this visual sourcebook offers creative, evocative poses for a variety of two-subject groupings, including romantic couples, business partners, friends, and siblings. Through the inclusion of contemporary images from some of the world’s most accomplished photographers, shutterbugs will learn how to finesse poses to show the relationship between the subjects in the portrait. Grouped according to how much of the subject is included in the frame—from head-and-shoulder shots to full-length portraits—this manual is organized to teach compositional skills and how to direct the eye to points of focus within an image. An indispensible handbook for beginning, intermediate, or professional photographers, this book provides inspiration along with a plethora of images for igniting a creative spark.

A Book Of Strattons $65.14 The Genealogy and Family History Collection is a unique set of materials that describes the histories and narratives of particular American families. The Collection brings to life pre-1923 books that contain information such as birth, death, marriage, property and migration records of specific families. Many of these families followed interesting migration and movement patterns from Western Europe and beyond to the United States well over 200 years ago. Included in these volumes is information such as last wills and testaments, period photographs of towns, buildings and landscapes, portraits of family members, and descriptions of business interactions. Encompassing such comprehensive and personal information, this collection will appeal to genealogists, family history researchers, as well as descendants and casual historians.

A Book of Strattons $100.95 The Genealogy and Family History Collection is a unique set of materials that describes the histories and narratives of particular American families. The Collection brings to life pre-1923 books that contain information such as birth, death, marriage, property and migration records of specific families. Many of these families followed interesting migration and movement patterns from Western Europe and beyond to the United States well over 200 years ago. Included in these volumes is information such as last wills and testaments, period photographs of towns, buildings and landscapes, portraits of family members, and descriptions of business interactions. Encompassing such comprehensive and personal information, this collection will appeal to genealogists, family history researchers, as well as descendants and casual historians.

A Business Venture in Los Angeles; Or, a Christian Optimist $24.56 Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

A Business Venture in Los Angeles; Or, a Christian Optimist $23.95 Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

A Business Venture in Los Angeles; Or, a Christian Optimist $17.05 Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

A Complete Genealogy Of The Descendants Of Matthew Smith $26.75 The Genealogy and Family History Collection is a unique set of materials that describes the histories and narratives of particular American families. The Collection brings to life pre-1923 books that contain information such as birth, death, marriage, property and migration records of specific families. Many of these families followed interesting migration and movement patterns from Western Europe and beyond to the United States well over 200 years ago. Included in these volumes is information such as last wills and testaments, period photographs of towns, buildings and landscapes, portraits of family members, and descriptions of business interactions. Encompassing such comprehensive and personal information, this collection will appeal to genealogists, family history researchers, as well as descendants and casual historians.

A History Of The Cutter Family Of New England $33.75 The Genealogy and Family History Collection is a unique set of materials that describes the histories and narratives of particular American families. The Collection brings to life pre-1923 books that contain information such as birth, death, marriage, property and migration records of specific families. Many of these families followed interesting migration and movement patterns from Western Europe and beyond to the United States well over 200 years ago. Included in these volumes is information such as last wills and testaments, period photographs of towns, buildings and landscapes, portraits of family members, and descriptions of business interactions. Encompassing such comprehensive and personal information, this collection will appeal to genealogists, family history researchers, as well as descendants and casual historians.

A History Of The House Of Douglas Vol. I $35.99 The Genealogy and Family History Collection is a unique set of materials that describes the histories and narratives of particular American families. The Collection brings to life pre-1923 books that contain information such as birth, death, marriage, property and migration records of specific families. Many of these families followed interesting migration and movement patterns from Western Europe and beyond to the United States well over 200 years ago. Included in these volumes is information such as last wills and testaments, period photographs of towns, buildings and landscapes, portraits of family members, and descriptions of business interactions. Encompassing such comprehensive and personal information, this collection will appeal to genealogists, family history researchers, as well as descendants and casual historians.